Ever AI Limited is a Malta-registered artificial intelligence company founded in 2023 that operates Candy AI, a popular AI companion platform serving over 30 million users. While the company has demonstrated profitability and secured venture funding, it faces ongoing controversies around token-based billing practices, advertising ethics rulings, and user complaints about cancellation difficulties.
At-a-Glance: Key Takeaways
- Ever AI operates Candy AI, one of the largest AI companion platforms with over 30 million users and approximately $4.4 million in annual revenue .
- The company is headquartered in Santa Venera, Malta, registered as EverAI Limited with company number C107181 .
- Ever AI achieved profitability according to a 2024 financial statement filed with the Malta government .
- France’s advertising ethics jury ruled against Ever AI in April 2026 for a Candy AI campaign that reduced women to objects and promoted sexist stereotypes .
- User complaints center on token costs and cancellation difficulty, with the subscription price being far lower than the actual cost to use advertised features .
- The company raised early-stage venture funding from investors including Primal Capital, 1MX.ai, Maiora Ventures, and TK & Partners .
What Is Ever AI?
Ever AI Limited is a Malta-registered technology company that develops and operates AI-powered consumer applications. The company was founded in 2023 and is headquartered in Santa Venera, Malta .
The company’s flagship product is Candy AI, an AI companion platform that allows users to create and interact with customizable virtual characters. Candy AI has grown to become one of the largest platforms in the AI companionship category, reporting over 30 million users .
Ever AI operates as a privately held, venture-backed company. Its business model centers on freemium subscriptions supplemented by token-based purchases for premium features like image generation, voice calls, and video interactions .
The company’s registered name on credit card statements is “EverAI,” which has caused confusion for users who signed up for Candy AI and did not recognize the billing descriptor .
Candy AI: The Flagship Product
What Candy AI Offers
Candy AI is an AI companion platform that enables users to design and interact with virtual girlfriends or boyfriends. The platform offers:
- Character customization with controls for appearance, personality, and backstory
- Text-based chat with AI-generated companions
- Image generation for visual content
- Voice calls with AI characters
- Live Action features for video interactions
The Token-Based Pricing Model
Candy AI’s pricing structure is central to understanding the platform. The subscription rates appear low:
However, the subscription does not include the features most users sign up for. Image generation, voice calls, and video interactions require separate token purchases. A single image costs approximately one to three tokens. Voice calls consume tokens significantly faster .
Reddit users tracking actual spending report heavy image users spending between $50 and $300 monthly once token packs are counted. The gap between the advertised subscription price and actual usage cost is the source of most user complaints .
User Billing Complaints
Reviews across multiple platforms describe recurring issues:
- Unexpected charges from token purchases that exceed subscription costs
- Difficult cancellation processes, with some users unable to stop billing
- 24-hour refund windows that expire quickly, particularly for non-EU users
- Support unresponsiveness, with one reviewer reporting a month-long wait for a reply
A LinkedIn post from an Australian user claimed being charged monthly for over six months without having an active subscription, describing attempts to resolve the issue with Ever AI’s CEO as “continuously stonewalled” .
Editorial note: These are individual user reports and do not constitute verified fraud. The distinction between poor user experience and fraudulent activity is important. Independent security scans of Candy AI come back clean, and the company has verifiable registration .
Advertising Ethics Controversy
In April 2026, France’s Jury de Déontologie Publicitaire (JDP), an advertising ethics body, ruled against Ever AI for a Candy AI promotional video .
The Ruling
The complaint concerned an internet advertisement showing AI-generated women in black latex outfits with the slogan: “Les filles réelles ont des principes, nous non!” (Real girls have principles, we don’t!). The ad also included the phrases “we can do anything you want” and “just tell us what you want” .
JDP Findings
The jury found the advertisement violated multiple provisions of the ARPP’s “Image and Respect for the Person” recommendation:
- Dignity: The slogan opposed human dignity (“principles”) to a consumer product, suggesting that amorality was a value-add
- Objectification: The ad reduced women to objects available without will, valuing the absence of principles over real women
- Sexism: The message explicitly valorized sexist and intolerant behavior toward women who express consent or ethical limits
- Submission and dependence: The ad induced an idea of submission and dependence that devalues the human person, particularly women
Ever AI did not present observations in response to the complaint .
Editorial interpretation: This ruling represents formal recognition by a regulatory body that Ever AI’s marketing practices crossed ethical lines. It adds to broader concerns about AI companion platforms and their reinforcement of harmful stereotypes.
Funding and Investors
Ever AI has attracted venture capital backing despite its controversies.
| Primal Capital | Venture Capital | Minority |
| 1MX.ai | Venture Capital | Minority |
| Maiora Ventures | Venture Capital | Minority |
| TK & Partners | Venture Capital | Minority |
The company’s latest funding round was an Early Stage VC completed in May 2026. Previous funding occurred in April 2024. Ever AI is classified as “Generating Revenue” and “Venture Capital-Backed” .
CB Insights lists Ever AI as included in their Artificial Intelligence expert collection .
Privacy and Data Considerations
Data Handling
Available public documentation does not detail Ever AI’s specific data retention policies, security certifications, or zero data retention guarantees. The company is registered in Malta, which operates under EU GDPR regulations.
Users concerned about privacy should review Candy AI’s privacy policy directly before sharing sensitive information. The platform processes conversation data to enable its memory features, and users should understand how this data is stored and used.
Billing Privacy Concerns
The credit card descriptor “EverAI” rather than “Candy AI” has caused confusion for users who did not recognize the charge. This naming choice, whether intentional or not, obscures the connection between the billing entity and the consumer product .
Important note: SOC 2 certification or similar compliance frameworks are not referenced in available documentation. Users with strict compliance requirements should conduct their own due diligence.
Who Should Be Cautious About Ever AI Products
Users considering Candy AI subscriptions should understand the full cost structure before committing. The subscription price is not the actual cost for most users who want access to advertised features. Budget accordingly and monitor token consumption .
Users who value transparent billing may find the gap between advertised and actual costs frustrating. The token system creates a variable expense that is not apparent at signup .
Users concerned about advertising ethics may wish to consider whether they want to support a company that has been formally ruled against for degrading portrayals of women .
Users with cancellation concerns should cancel subscriptions well before renewal dates and keep confirmation screenshots. Multiple users report difficulty stopping billing .
Frequently Asked Questions
What is Ever AI?
Ever AI Limited is a Malta-registered company founded in 2023 that operates Candy AI, an AI companion platform. The company generates approximately $4.4 million in annual revenue and serves over 30 million users .
Is Candy AI a scam?
Candy AI is not a scam. It is operated by a registered business in Malta and delivers the features it advertises. However, hundreds of genuine user complaints exist, primarily concerning token costs, cancellation difficulty, and support responsiveness .
Why does my card statement show EverAI?
The billing descriptor for Candy AI subscriptions appears as “EverAI” rather than “Candy AI.” This is the company’s registered name. If you see an unrecognized EverAI charge, check your payment receipt email address before assuming fraud .
How much does Candy AI actually cost?
The subscription is advertised at $3.99-$13.99 monthly, but this does not include token-based features. Heavy users report spending $50-$300 monthly on token packs for image generation, voice calls, and video interactions .
Did Ever AI face any regulatory action?
Yes. France’s advertising ethics jury ruled against Ever AI in April 2026 for a Candy AI campaign that violated standards on dignity, objectification, sexism, and submission. The company did not respond to the complaint .
Conclusion
Ever AI represents the commercial side of the AI companion boom. The company built Candy AI into a platform with over 30 million users and demonstrated profitability within two years of founding. Its Malta registration and venture backing give it a veneer of legitimacy that many competitors lack.
What matters most is understanding the trade-offs. Candy AI’s subscription price is not the actual cost for most users. The token system creates variable expenses that surprise many subscribers. Cancellation is difficult enough that users have publicly complained about being unable to stop billing. And a French regulatory body formally ruled that the company’s advertising reduced women to objects and promoted sexism.
Ever AI’s products may suit users who understand the token economics, monitor their spending, and accept the platform’s limitations. They may not suit users seeking transparent pricing, ethical marketing, or straightforward cancellation processes.
Before subscribing to any Ever AI product, calculate realistic monthly costs including tokens. Review the cancellation flow carefully and document it. Understand that the advertised price is an entry point, not the full expense. And consider whether the company’s advertising practices align with your values.
